With a background in art theory, she has been a practising designer for more than two decades, working with cultural institutions and London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was Vice President of the Chartered Society of Designers (UK) 2013 to 2016.
Piccia runs her own web and design consultancy agency out of Valencia, Spain. She educates ‘geeks’ on design and speaks at conferences on design topics.